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Excerpt from 'Code Name Ginger'

New book: 'Code Name Ginger'. About how the Segway came to be, describing the development of the innovative human transporter. Detailed accounts of discussions with Bezos and Jobs.

"Because I see a big problem here," said Jobs. "I was thinking about it all night. I couldn't sleep after Dean came over." There were notes scribbled on the palm of his hand. He explained his experience with the iMac, how there were four models now but he had launched with just one color to give his designers, salespeople, and the public an absolute focus. He had waited seven months to introduce the other models. Bezos and Doerr nodded as he spoke.

HBS Working Knowledge: Innovation: Steve Jobs and Jeff Bezos meet "Ginger"

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