hultberg.org: LinkLog

Good piece on the backchannel phenomenon

Ross Mayfield writes about how blogging, chatting and audience interaction (also called "the backchannel") is changing conferences and trade shows.

Los of great links to related blog entries.

Conclusion:

This isn't the place for me to talk about commercial value for event organizers, but let me say this. There is no such thing as a closed system. Bloggers are coming to your conference. You can't throw up Walls. The energy can dissipate or enjoin with the event. Do what Tony did and give out blogger passes. Augment experiences. Create a greater and more open context for your event and the wind will blow at your back.

Ross Mayfield's Weblog | Trade Winds

Found through Many-To-Many.

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