hultberg.org: LinkLog

3-click rule wrong?

This company decided to put the long used 3-click rule of organizing web content to the test. They found it to be a myth.

The 3-click rule has been used for a long time and is generally not questioned. I have heard (and said...) it myself in several client meetings. Doesn't seem tot be so valid after all though:

According to the Three-Click Rule, most people give up after three clicks. However, in our study, users often kept going, some as many as 25 clicks. According to our data, the Three-Clicks Rule is just a myth.

Testing the Three-Click Rule

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